fileti's ambition to create purposeful & emotionally charged content is rooted in his belief that images speak to the soul of the viewer. his work is shaped by a passion for beauty, thought-provoking imagery and an intimate character. fileti's ability to work intuitively with actors and real people alike to evoke heartfelt performances is key to the success of his work.
his versatility as a director has seen him create award winning commercials for brands such as canon, jetstar shell, samsung, vodafone and lexus. notably his campaign for coca cola was awarded three gold, two silver and four bronze at the cannes advertising awards.
In 2011 fileti co-founded the art collective archrival, to create unique installation works for exhibitions such as the venice international biennale, sydney art month, art & about and sydney fringe festival.